![]() ![]() This involved repeating the action shown in the commercial. A TV news channel then set out to conduct live tests on the DW-5000C to check whether it was as tough and durable as advertised. The commercial gained negative publicity and Casio was accused of false advertising. In order to promote the G-Shock worldwide, the American division of Casio released a commercial in which an ice hockey player used the DW-5000C as a hockey puck to demonstrate the toughness of the watch. Initial sales of the G-Shock line were sluggish in Japan as people preferred dress watches. The strap of the watch is also designed to protect the module during a fall. The shock-resistant design on the original G-Shock has 10 layers protecting the quartz timekeeping module, including a urethane rubber bumper, the stainless steel case, the hardened mineral glass watch crystal, the stainless steel screwed down caseback, and the "floating module" where the quartz mechanism floats free in a urethane foam cradle, with the outer buttons and LCD module attached with flexible cables. With that in mind, the team set out to develop a watch using such a concept and in April 1983, the first G-Shock, the DW-5000C, was launched. During a visit to a playground, Ibe discovered that in a rubber ball, the centre of the ball doesn't suffer the effects of the shock during a bounce on a rough surface which gave him the idea to implement that concept into the watch. ![]() The team had assembled and tested nearly 200 prototypes but were still not able to achieve the conception criteria. The G-Shock then was conceived as a watch which would have "triple 10" resistance, meaning it would have a battery life of 10 years, have a water resistance of 10 bar and could survive a fall of 10 metres.Ī team of three individuals was selected by Ibe which was known as "team tough". The G-Shock was conceptualised in 1981 by Casio engineer Kikuo Ibe when he accidentally dropped and broke a pocket watch given to him by his father. The Euro prices ranging from 149 to 349 show the great variation of sales prices between different models. Various analog-digital and digital G-Shock watches in a shop in Germany, 2023. Newer high-end models in the line also feature GPS, directional, pressure and temperature sensors, radio-controlled time adjustment (known as WaveCeptor or Multi-Band) and Bluetooth time adjustment achieved via connecting to a smartphone via a dedicated application. Other features such as a countdown timer, world clock, and a backlight are included in most models. The watches in the G-Shock line are designed primarily for sports, military and outdoors-oriented activities all G-Shocks have a chronograph feature, 200 metre water resistance and an alarm, with either a digital display, analogue display or a combination of analogue and digital displays. G-Shock is an abbreviation for Gravitational Shock. ![]() The G-Shock is a line of watches manufactured by the Japanese electronics company Casio, designed to resist mechanical stress, shock and vibration. ![]()
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